Project pickings tazer a pharmaceutical manufacturing company

Project PickingsTazer, a pharmaceutical manufacturing company, entered the pharmaceutical market 15 years ago with the introduction of six new drugs. Five of the six drugs were simply permutations of existing drugs and therefore did not sell very heavily. The sixth drug, however, addressed hypertension and was a huge success.

Project pickings tazer a pharmaceutical manufacturing company

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Five of the six drugs were simply permutations of existing drugs and therefore did not sell very heavily. The sixth drug, however, addressed hypertension and was a huge success. Since Tazer had a patent on the hypertension drug, it experienced no competition, and profits from the hypertension drug alone kept Tazer in business.

During the past 12 years, Tazer continued a moderate amount of research and development, but it never stumbled upon a drug as successful as the hypertension drug.

One reason is that the company never had the motivation to invest heavily in innovative research and development. The company was riding the profit wave generated by its hypertension drug and did not feel the need to commit significant resources to finding new drug breakthroughs.

Now Tazer is beginning to fear the pressure of competition. The patent for the hypertension drug expires in 5 years,1 and Tazer knows that once the patent expires, generic drug manufacturing companies will swarm into the market like vultures.

Historical trends show that generic drugs decreased sales of branded drugs by 75 percent. Tazer is therefore looking to invest significant amounts of money in research and development this year to begin the search for a new breakthrough drug that will offer the company the same success as the hypertension drug.

Project pickings tazer a pharmaceutical manufacturing company

Tazer believes that if the company begins extensive research and development now, the probability of finding a successful drug shortly after the expiration of the hypertension patent will be high. As head of research and development at Tazer, you are responsible for choosing potential projects and assigning project directors to lead each of the projects.

After researching the needs of the market, analyzing the shortcomings of current drugs, and interviewing numerous scientists concerning the promising areas of medical research, you have decided that your department will pursue five separate projects, which are listed below: For each of the five projects, you are only able to specify the medical ailment the research should address, since you do not know what compounds will exist and be effective without research.

You also have five senior scientists to lead the five projects. You know that scientists are very temperamental people and will work well only if they are challenged and motivated by the project. To ensure that the senior scientists are assigned to projects they find motivating, you have established a bidding system for the projects.

You have given each of the five scientists bid points. They assign bids to each project, giving a higher number of bid points to projects they most prefer to lead.

The following table provides the bids from the five individual senior scientists for the five individual projects: You decide to evaluate a variety of scenarios you think are likely. What are the assignments? Rollins is being courted by Harvard Medical School to accept a teaching position.

You are fighting desperately to keep her at Tazer, but the prestige of Harvard may lure her away. If this were to happen, the company would give up the project with the least enthusiasm. Which project would not be done? You decide that either Dr. Mickey could lead two projects.

Under these new conditions with just four senior scientists, which scientists will lead which projects to maximize preferences?

Zuner was informed that she and Dr. Mickey are being considered for two projects, she decided to change her bids. The following table shows Dr. Zuner's new bids for each of the projects: Under these new conditions with just four scientists, which scientists will lead which projects to maximize preferences?

Why or why not? You decide, however, that several scientists cannot lead certain projects. Mickey does not have experience with research on the immune system, so he cannot lead Project Hope.

His family also has a history of manic-depression, and you feel that he would be too personally involved in Project Stable to serve as an effective project leader.

Mickey therefore cannot lead Project Stable. Kvaal also does not have experience with research on the immune systems and cannot lead Project Hope.

Kvaal cannot lead Project Release because he does not have experience with research on the cardiovascular system.Project Pickings. Tazer, a pharmaceutical manufacturing company, entered the pharmaceutical market 15 years ago with the introduction of six new drugs.

Five of the six drugs were simply permutations of existing drugs and therefore did not sell very heavily. The sixth drug, however, addressed hypertension and was a huge success. 3. Case Problem – Assigning Doctors to Medical Research Projects (The professor will offer the first Excel Model to answer the first question.

Your job is to build from there and answer the remaining questions.) Project Pickings Tazer, a pharmaceutical manufacturing company, entered the pharmaceutical. Tazer, a pharmaceutical manufacturing company, 3.

Case Problem – Assigning Doctors to Medical Research Projects (The professor will offer the first Excel Model to answer the first question.

Your job is to build from there and answer the remaining questions.) Project Pickings Tazer, a pharmaceutical manufacturing company, entered the.

Project pickings tazer a pharmaceutical manufacturing company

Project Pickings. Tazer, a pharmaceutical manufacturing company, entered the pharmaceutical market 15 years ago with the introduction of six new drugs.

Five of the six drugs were simply permutations of existing drugs and therefore did not sell very heavily. The sixth drug, however, addressed hypertension and was a huge success%(5). Tazer, a pharmaceutical manufacturing company, Question # Subject: Business Due on: 12/31/ Project Pickings Tazer, a pharmaceutical manufacturing company, entered the pharmaceutical potential projects and assigning project directors to lead each of the projects.

PROJECT PICKINGS. Tazer, a pharmaceutical manufacturing company, entered the pharmaceutical market 12 years ago with the introduction of six new drugs.

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