Online marketing in sri lanka essay

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Online marketing in sri lanka essay

Online Marketing in Sri Lanka 1. Introduction The development of online marketing in Sri Lanka is lagging behind when compared to developed countries. The adoption of online marketing is more than a technical issue. Country specific factors such as differences in culture and business environment are influencing the nature and type of appropriate IT solutions including online marketing.

Therefore the marketing strategies must be suitable for the country to reach and communicate with the target audience. Online marketing and selling has enabled business organizations to provide better quality products and services, reduce costs and shorten deliver times.

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Kotlar defines online marketing as "marketing conducted through interactive online computer systems, which link consumers with sellers electronically". Kotlar et al, A company engaging in online marketing can use methods ranging from hosting an informative web site to taking orders over the internet to having a fully integrated Customer Relationship Management and Order Management system over the internet.

The internet is considered as the engine of bringing phenomenal changes to business and society and failure to adapt to these changes would face extinction. Therefore both the Sri Lankan government and the private sector are conscious about the need to promote IT and online marketing to achieve competitive advantage.

Online marketing is a sub system of e-commerce which is defined by Gartner Group, USA as "a dynamic set of technologies, integrated applications and multi-enterprises business processes that link enterprises and consumers together", which covers the use of messaging, networking and applications to enable communication of business information.

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E-Commerce could take place between businesses, business to consumers e. Online marketing has its own advantages such as improving productivity and competitiveness as well as challenges and barriers. These, in relation to Sri Lanka, will be discussed in this paper. However the current trend of many youngsters opting for IT education and the government policy of e-enabling Sri Lanka are healthy signs that the computer literacy would take a steep upward trend in the years to come.

The number of email and internet connections has grown at an encouraging rate since year as shown in figure1. Growth in Internet and Email Subscribers Source: However, very recently, the public sector is also seen to be making a stride towards developing its IT infrastructure.

E-Government was a key area of focus at the recent 2nd International Conference on e-Governance held in Colombo.

Online marketing in sri lanka essay

The theme of this event was "From Policy to Reality" and it looked at how Sri Lanka can effectively move towards e-government especially with leanings from countries such as India and Singapore. Online marketing in Sri Lanka takes many forms. Having a website has become the "in thing" these days.

Although the content is seen to be static over a period of time it is a good stepping stone to the world of online marketing. This method was first used to promote Sri Lanka as a tourist destination. The tourist board website www. The WWW is now used by most organisations engaged in promoting tourism and many other business to business and retail organizations enabling its customers to view products, services and information and influencing their purchasing decisions.

Some stores use mechanisms such as 3-D animation to enable customers to view products in 3 dimensional forms.

The next level is to use online marketing as an interactive marketing tool.

Online marketing in sri lanka essay

For example the Keells Supermarkets www. The Skywards customer loyalty program web site www. Use of email newsletters is another economical means of online marketing. Many sites request visitors to voluntarily register to receive email newsletters with information of their choice.Sri Lanka Essay - Sri Lanka’s main industry during the pre-colonial period, which expands from 6th century BC to AD, was agriculture or wet Rice Paddy; however, a big change in the industries of Sri Lanka can be seen during the Colonial period, which span from to AD.

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Waianae, Hawaii. As a leading provider of quality healthcare for area residents, Waianae Coast Comprehensive Health Center also provides community employment and health education. Published: Wed, 31 May Sri Lanka is one of the most sorts for tourist destinations in the world.

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Online Marketing in Sri Lanka 1. Introduction The development of online marketing in Sri Lanka is lagging behind when compared to developed countries. The adoption of online marketing is more than a technical issue. Online Marketing in Sri Lanka This Research Paper Online Marketing in Sri Lanka and other 64,+ term papers, college essay examples and free essays are available now on Autor: review • December 9, • Research Paper • 3, Words (15 Pages) • 1, Views4/4(1).

Online Marketing in Sri Lanka - Essay