History of advertising Bronze plate for printing an advertisement for the Liu family needle shop at JinanSong dynasty China.
Radio broadcasting and Television The sequencing of content in a broadcast is called a schedule. With all technological endeavours a number of technical terms and slang have developed. Please see the list of broadcasting terms for a glossary of terms used.
Radio and television programs are distributed over frequency bands that in the United States are highly regulated. Such regulation includes determination of the width of the bands, range, licensing, types of receivers and transmitters used, and acceptable content.
Cable television programs are often broadcast simultaneously with radio and television programs, but have a more limited audience. By coding signals and requiring a cable converter box at individual recipients' locations, cable also enables subscription -based channels and pay-per-view services.
A broadcasting organisation may broadcast several programs simultaneously, through several channels frequenciesfor example BBC One and Two.
Digital radio and digital television may also transmit multiplexed programming, with several channels compressed into one ensemble. When broadcasting is done via the Internet the term webcasting is often used.
Ina new phenomenon occurred when a number of technologies combined to produce podcasting. Adam Curry and his associates, the Podshoware principal proponents of podcasting.
Film The term 'film' encompasses motion pictures as individual projects, as well as the field in general. The name comes from the photographic film also called filmstockhistorically the primary medium for recording and displaying motion pictures.
Many other terms for film exist, such as motion pictures or just pictures and "picture"the silver screen, photoplays, the cinema, picture shows, flicks, and most common, movies. Films are produced by recording people and objects with camerasor by creating them using animation techniques or special effects.
Films comprise a series of individual frames, but when these images are shown in rapid succession, an illusion of motion is created. Flickering between frames is not seen because of an effect known as persistence of visionwhereby the eye retains a visual image for a fraction of a second after the source has been removed.
Also of relevance is what causes the perception of motion: Film is considered by many[ who? Any film can become a worldwide attraction, especially with the addition of dubbing or subtitles that translate the film message. Films are also artifacts created by specific cultures, which reflect those cultures, and, in turn, affect them.
The term "computer game" also includes games which display only text and which can, therefore, theoretically be played on a teletypewriter or which use other methods, such as sound or vibration, as their primary feedback device, but there are very few new games in these categories.
Also, more esoteric devices have been used for input, e. Usually there are rules and goals, but in more open-ended games the player may be free to do whatever they like within the confines of the virtual universe.
In common usage, an " arcade game " refers to a game designed to be played in an establishment in which patrons pay to play on a per-use basis. A "computer game" or " PC game " refers to a game that is played on a personal computer. A " Console game " refers to one that is played on a device specifically designed for the use of such, while interfacing with a standard television set.
A "video game" or "videogame" has evolved into a catchall phrase that encompasses the aforementioned along with any game made for any other device, including, but not limited to, advanced calculatorsmobile phonesPDAsetc.
Audio recording and reproduction Sound recording and reproduction is the electrical or mechanical re-creation or amplification of soundoften as music. This involves the use of audio equipment such as microphones, recording devices, and loudspeakers. From early beginnings with the invention of the phonograph using purely mechanical techniques, the field has advanced with the invention of electrical recording, the mass production of the 78 recordthe magnetic wire recorder followed by the tape recorderthe vinyl LP record.
The invention of the compact cassette in the s, followed by Sony's Walkmangave a major boost to the mass distribution of music recordings, and the invention of digital recording and the compact disc in brought massive improvements in ruggedness and quality.
The most recent developments have been in digital audio players. An album is a collection of related audio recordings, released together to the public, usually commercially.
The term record album originated from the fact that 78 RPM Phonograph disc records were kept together in a book resembling a photo album. The first collection of records to be called an "album" was Tchaikovsky's Nutcracker Suiterelease in April as a four-disc set by Odeon records.
A music video also promo is a short film or video that accompanies a complete piece of music, most commonly a song. Modern music videos were primarily made and used as a marketing device intended to promote the sale of music recordings.Disclaimer: This work has been submitted by a student.
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Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.: Sponsors of advertising are typically businesses wishing to promote their products or services.
Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. Though digital skywriting requires less piloting finesse than manual skywriting, it's more expensive [source: Domi].
Gassing up five planes costs more than gassing up one. Gassing up five planes costs more than gassing up one.
The mass media is a diversified collection of media technologies that reach a large audience via mass regardbouddhiste.com technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically, via such media as film, radio, recorded music, or television.
Digital media comprises both Internet and mobile mass communication. DIGITAL SKYWRITING (SM) - Five airplanes! They fly parallel in line in as perfect unison as possible. The skywriting message to be written is loaded onto a computer, and as the planes fly, electronic signals trigger the smoke-emission mechanism in each plane to release the smoke accordingly.
Single skywriting aircraft capabilities depend on the size of our smoke oil tanks. Usually up to 12 letters or characters. 30 gallon tanks at gallons per letter.
|No longer just a prop plane buzzing beach crowds dragging signs like a tail, AirSign aerial advertising has evolved to include sophisticated technology that allows you to magnify and measure your promotional campaigns. An AirSign thermal airship is a perfect vehicle for promotions as its exterior can be branded with your logo, vibrant colors, gigantic images and text.|
|Skytyping is literally 1, times larger than any road side or aerial billboard, and it is custom placed over your specific demographic area or desired event that will give you maximum awareness.|
6 Plane digital skywriting formations can skywrite up to 30 letters.